Streams / YouTube

Disco Dodgeball just hit 3 million views on YouTube! 90% of those views can be attributed to the top 10 videos, many of which are made by people with millions of subscribers. But the game is also popular with a ton of smaller channels – there are hundreds of individual videos and it’s awesome to see that people are excited enough about the game that they want to share.

In order to make this happen, I just started by sending over keys to some smaller channels. They’re generally very receptive to playing new games, and a lot of YouTubers watch other channels to see what kind of content is popular so it basically just spread to larger channels from there. I was also able to get a few very large videos simply by sending an email to the channel’s business address. Fortunately it’s the kind of game that is easy to get into, is visually exciting, and also great fodder for doing cross-channel collaborations, so that’s probably a good part of the reason it’s gotten good traction with that community.