Little Worlds Interactive at Apps World North America 2014

Jenna Hoffstein of Little Worlds Interactive spoke at Apps World North America 2014 on February 5th about the challenges facing indie game developers publishing mobile games.  As part of the “Indie Learning Lab” panel, she discussed the importance of marketing for indie developers.

Many independent game developers do an amazing job developing their game, but don’t put the same time and care into sharing that game with the world.  This poses enormous challenges in the app store, where your app is one of a million and you’re competing on the category rankings with large companies with deep pockets.  Jenna discussed Little Worlds Interactive’s strategies for marketing The Counting Kingdom, and also shared a few unique marketing ideas from other Boston-based developers.